ECO Excellence Series: Damansara Seresta Sets a New Benchmark for Sustainable Living

9 July 2025

Nestled in the lush surroundings of Bandar Sri Damansara, Damansara Seresta is a high-rise residential development by Land & General Berhad that exemplifies what it means to embed sustainability into every layer of a project. Featuring two towers rising 44 and 49 storeys respectively, the development not only offers panoramic views but also a compelling vision of modern green living.

From early design to post-completion features, Damansara Seresta reflects a deep commitment to ESG principles. The project integrates smart energy-saving designs such as strategic building orientation, natural ventilation, sun-shading, and the use of smart meters. Residents enjoy access to a full suite of amenities - including a rooftop pool, community gardens, and a rainwater harvesting system, all designed to foster a comfortable and environmentally responsible lifestyle.

In line with its sustainability goals, Land & General selected YTL Cement Group’s ECOConcrete™ as part of its commitment to using low-carbon, locally sourced materials that meet Green Building Index (GBI) standards. The concrete’s proven performance and durability played a critical role in ensuring the structural integrity of the towers while reducing embodied carbon emissions.

As the project’s contractor, Yuen Seng Construction Sdn Bhd was instrumental in making these sustainable materials work on site. The team found ECOConcrete™ easy to integrate with minimal changes to routine processes. Supported by YTL Cement’s technical experts throughout trial stages, the material was eventually adopted at scale, proving that sustainable choices can be practical and scalable.

Damansara Seresta is one of the projects recognised under the ECO Excellence Series, a collaborative initiative by YTL Cement and Sin Chew Daily that honours developers and contractors championing sustainable construction. Through these shared stories, the series aims to inspire more players in the built environment to adopt greener practices and build a better, low-carbon future for Malaysia.

Read the full article here.

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Read past articles here:

  1. Putting the Spotlight on Sustainable Construction with the ECO Excellence Series
  2. Celebrating Industry Progress with the ECO Excellence Series
  3. ECO Excellence Series: The Arcuz @ Kelana Jaya Champions ESG in High-Rise Living
  4. ECO Excellence Series: M Vertica Champions Sustainable Urban Living
  5. ECO Excellence Series: Binastra Trion Integrates Sustainability into Urban Development

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About Us

Malayan Cement Berhad (MCB) is the Malaysian operations of YTL Cement Group and the country’s leading building materials company. As part of a regional Group committed to helping you build better, MCB provides an integrated suite of high-performance materials and sustainable environmental services that support construction of all scales – from homes to major infrastructure.

With a legacy that spans more than 70 years, MCB operates integrated cement plants in five locations, four grinding plants, three cement terminals, two depots and over 50 ready-mixed concrete batching plants two drymix plants, three aggregate quarries, and a dedicated R&D facility – the Construction Development Lab.

MCB offers a full range of building solutions, including cement, clinker, ready-mixed concrete, drymix, and quarry products, all designed to meet the evolving needs of the Malaysian market. The company also delivers sustainable innovations such as its ECO Product Range and offers environmental services.

With a fleet of over 1,500 trucks covering more than 120,000 kilometres daily, MCB ensures efficient and reliable delivery to customers across Peninsular Malaysia. Its scale, operational reach, and long-standing experience position it as a key partner in nation building.

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