BUILDS Recycling Campaign Concludes with 150% of Target Reached

The BUILDS Recycling Campaign, launched in conjunction with YTL Group’s Beyond 70 anniversary, concluded with positive achievements. The six-month campaign was part of YTL Cement’s ongoing efforts to promote circularity and environmental awareness, encouraging employees, partners, and the wider community to contribute recyclables towards our Group’s goal of collecting 70,000 kg of recyclable materials.

Running from 1 April to 30 September 2025, the campaign achieved a total collection of 105,300 kg of recyclable materials across all YTL Cement operations. This milestone significantly surpassed the original target, marking an achievement rate of more than 150%. The result reflects the strong commitment of YTL Cement employees, partners, and the wider community towards sustainability.

The campaign officially culminated with The BUILDS Recycling Open Day 2025 – a three-day recycling event held from 24 to 26 October 2025 at the PJ Eco Recycling Plaza. The BUILDS Recycling Open Day, which was held in conjunction with the YTL Founder’s Day, a day dedicated to commemorating the late Tan Sri Dato’ Seri (Dr) Yeoh Tiong Lay, whose legacy continues to inspire the Group’s purpose of building a better future.

Across the three days, visitors participated in interactive sustainability workshops conducted in collaboration with BUILDS partners – Impactlution, which led a cement crafting session; Hara Makers, which showcased plastic upcycling; and Yuri Tan Art, which guided participants in transforming used paper into beads. These hands-on activities encouraged participants to find creative ways to give new life to waste materials, reinforcing the importance of circularity in everyday life.

Adding a community touch, contributors received freshly harvested vegetables from the Smart PJ Waste Solution Lab and Tani Noka, as a token of appreciation symbolising a sustainable and circular approach to waste management.

The three-day event concluded with a closing ceremony, officiated by Tuan Zain Azly bin Abdul Rahman, Pengarah, Jabatan Pengurusan Sisa Pepejal dan Pembersihan Awam, MBPJ, who commended YTL Cement for its environmental leadership and continued engagement with local communities. Over the three days, over 3,000 kg of recyclables were collected through on-site drop-off points and sorting activities.

The initiative was powered by more than 50 dedicated volunteers, contributing over 230 hours to the campaign’s success. Joining them were family members of YTL Cement employees, who participated in the spirit of community and shared responsibility.